A Definitive Study of the Modern Political Campaign Process, was updated and published by AmeriCan GOTV Political Publications. Since 1981, and now many revisions later, it has become the most widely used campaign manual in the industry. It has been sold through- out the U.S. and in 40 foreign countries. It provides a complete and comprehensive guide to running a modern political campaign.
This edition was updated and edited by Art Murray and Jean Justus in collaboration with its original author, Sal Guzzetta. It is made available in both the hard cover and the soft cover versions, as well as our eBook version online. The manual is widely used by campaign operatives, campaign educators, including campaign schools and Political Science educators.