From the pages of The Campaign Manual, this section teaches an understanding of the roles that must be played by the key staff in every campaign.  Each responsibility is outlined in detail.  In addition, this 67 page section spells out the role of the candidate and the responsibility that is his or hers alone.

In addition to a better understanding of each role, the section will enable you to understand the relationships that need to develop between key staff roles.  As well, you will learn the do’s and don’ts of the candidate and the candidate’s key responsibilities.  Any campaign organization that follows this lead, will develop a staff of key players that will both understand their role, and be in a position to carry it out under any difficult circumstance.

The Campaign Manual was updated and edited by Art Murray and Jean Justus in collaboration with its original author, Sal Guzzetta.  It is made available in both the hard cover and the soft cover versions as well as this series of eBook lessons.  The manual is widely used by campaign operatives, campaign educators, including campaign schools and Political Science educators.   

FREE Preview: Recieve your FREE copy of The Development of Campaign Strategy. See for yourself the value of our series of ebook lessons. Click here for more details.