From the pages of The Campaign Manual, this section teaches you how to analyze the campaign demographics, campaign district, and campaign resources.  Learn how to assess the strengths and weaknesses of your individual campaign when considering your strenghts and weaknesses, in addition to those of your opponent, when applied to your specific district atmosphere in this 50 page electronic version.

In this lesson, learn how to evaluate such key areas as financial and personal resources. Understand the implications of demographics, geographic characteristics, and economic conditions. Learn how to take advantage of voting history and patterns and to predict outcomes based on past elections. Study the cause and effect of other races and how they will impact your situation, while considering the effects of time and financial constraints of the modern campaign.

The Campaign Manual was updated and edited by Art Murray and Jean Justus in collaboration with its original author, Sal Guzzetta.  It is made available in both the hard cover and the soft cover versions as well as this series of eBook lessons.  The manual is widely used by campaign operatives, campaign educators, including campaign schools and Political Science educators.   

FREE Preview: Recieve your FREE copy of The Development of Campaign Strategy. See for yourself the value of our series of ebook lessons. Click here for more details.