From the pages of The Campaign Manual, this section teaches you how to develop your campaign timeline in conjunction with your strategy and plan. Since every campaign must be accompanied with a reasonable budget in order to carry out the plan, you will learn how to estimate the cost of your plan, set your budget, and relate the need for funding to the timeline created for your specific campaigning needs. 

A campaign is not unlike any business and must have a plan to carry out its strategy, as well as a budget in order to have the funding available to meet the campaign needs throughout.

The Campaign Manual was updated and edited by Art Murray and Jean Justus in collaboration with its original author, Sal Guzzetta.  It is made available in both the hard cover and the soft cover versions as well as this series of eBook lessons.  The manual is widely used by campaign operatives, campaign educators, including campaign schools and Political Science educators.   

FREE Preview: Recieve your FREE copy of The Development of Campaign Strategy. See for yourself the value of our series of ebook lessons. Click here for more details.