From the pages of The Campaign Manual, this section outlines the needs of the modern campaign from the perspective of technological advancements, such as computerization and the Internet. No serious campaign can operate in today’s environment, without identifying the success of computerization for victory.

This lesson will teach the value of the collection of data in an electronic database.  The utilization of technology to meet the demanding rigors of the campaign trail.  The need for technology to fill the gap between the volunteers that are available and the tremendous amount of data analysis that needs to be completed throughout the campaign.

Computerization will enable you to meet the campaign’s needs from voter targeting to financial filing, from scheduling to processing contributions, from contact management to direct mail to email. It will be through computerization alone that you meet this burden.

The Campaign Manual was updated and edited by Art Murray and Jean Justus in collaboration with its original author, Sal Guzzetta.  It is made available in both the hard cover and the soft cover versions as well as this series of eBook lessons.  The manual is widely used by campaign operatives, campaign educators, including campaign schools and Political Science educators.   

FREE Preview: Recieve your FREE copy of The Development of Campaign Strategy. See for yourself the value of our series of ebook lessons. Click here for more details.