From the pages of The Campaign Manual, this section teaches you how to analyze the candidate and the opponent when compared to each other within the confines of the election district.  Learn how to assess the strengths and weaknesses of each in this 76 page electronic version.

In this lesson, learn how to evaluate yourself against your opponent when considering such key areas as physical, intellectual, and emotional characteristics. Understand the importance of Candidate Name ID and Name Recognition and how to improve both at the expense of the opponent. Learn how to not only rate your favorablity, but how to improve it.  Consider the importance of and development of personal, career, and civic histories.

The Campaign Manual was updated and edited by Art Murray and Jean Justus in collaboration with its original author, Sal Guzzetta.  It is made available in both the hard cover and the soft cover versions as well as this series of eBook lessons.  The manual is widely used by campaign operatives, campaign educators, including campaign schools and Political Science educators.   

FREE Preview: Recieve your FREE copy of The Development of Campaign Strategy. See for yourself the value of our series of ebook lessons. Click here for more details.