A Definitive Study of the Modern Political Campaign Process, published by AmeriCan GOTV Political Publications was first published in 1981. Since, and now many revisions later, it has become the most widely used campaign manual in the industry. It has been sold throughout the U.S. and in 40 foreign countries. It provides a complete and comprehensive guide to running a modern political campaign.

This edition was updated and edited by Art Murray and Jean Justus in collaboration with its original author, Sal Guzzetta.  It is made available in both the hard cover and the soft cover versions as well as this eBook version.  The manual is widely used by campaign operatives, campaign educators, including campaign schools and Political Science educators.  

FREE Preview: Click here to download your FREE copy of The Development of Campaign Strategy See for yourself the value of our series of ebook lessons.