by Ron Faucheux
The Strategies, Techniques, and Messages Political Candidate Needs to Win Elections
 

Written for political candidates and the people who work with them, Running for Office is the one book every politician needs to navigate the treacherous waters of modern political campaigning. This acclaimed book is an invaluable resource for any candidate - newcomer, challenger and experience incumbent alike.

Put together in one hardcover 224-page volume, Running for Office covers the essentials of assembling a winning campaign:

• Deciding to run and the 25 first steps to take;
• Designing smart strategy and developing powerful messages;
• Attacking your opponent and responding to attacks;
• Budgeting realistically and raising money quickly;
• Canvassing door-to-door with effective follow-up;
• Plus, targeting swing voters to winning debates; taking the right photos to hiring the right consultants;
• crafting the best slogans to handling the news media; running for re-election and day-to-day campaign tips.