Chapter 1 - The Development of Campaign Strategy
	A Definition of Campaign Strategy Chapter One Word Index
Chapter 2 - Characteristics of the Candidates
	Physical Characteristics Intellectual Characteristics Emotional Characteristics Name ID Rating Favorability Rating Personal History Career History Civic History Summarizing the Personal Characteristics Chapter Two Word Index
Chapter 3 - Additional Characteristics
	Financial Resources Personnel Resources District Demographics District Geographic Characteristics District Economic Characteristics District Voting Characteristics Media Characteristics of the District Impact of Other Races Impact of Election Regulations Impact of Time Constraints Impact of Financial Constraints Summary - A Fable Frequently Asked Questions on Strategy Chapter Three Word Index
Chapter 4 - Development of the Game Plan
	Introduction to the Study of a Candidate’s Campaign Preparation - The Campaign Task List Preparation Summary Candidate Checklist Chapter Four Word Index
Chapter 5 - Implementing the Campaign
	A Time For Action Two Basic Groups of Voters / Methodologies A Prototype Plan The Parameters Building Name ID Creating a Favorable Impression Communications with the Above Average Voters What Should Be Communicated How to Establish and Reach Voter Objectives Paid Media Strategy Strategy Review Chapter Five Word Index
Chapter 6 - The Game Plan, Budget, and Cash Flow
	The Game Plan The Preface  Developing The Timeline The Political Timeline The Campaign Budget How to Estimate The Budget Chapter Six Word Index
Chapter 7 - Organizational Flow Chart
	The Campaign Organization The Candidate Candidate Do’s and Don’ts Types of Campaign Activity Campaign Organization Role Index Chapter Seven Word Index
Chapter 8 - The Finance Committee
	How to Recruit How to Organize Finance Committee Objectives Finance Committee Methods Individual Solicitation Major Fund-raising Events Minor Fund-raising Events The Direct Mail Solicitation PAC and Party Solicitation Candidate Fund-raising Activity Chapter Eight Word Index
Chapter 9 - The Fund-raising Game Plan
	The Fund-raising Campaign Organization of the Finance Committee Timeline and Fund-raising Schedule The Fund-raising Direct Mail Program The PAC Solicitation Program Out-of-District Fund-raising Program Major (Fund-raising) Events Minor (Fund-raising) Events The Candidate’s Role Fund-raising Game Plan Summary Chapter Nine Word Index
Chapter 10 - What the Opponent Will Be Doing
	First Stage - Strategy and Activity Second Stage - Campaigning Third Stage - High Gear Opposition Strategy and Tactics Summary Chapter Ten Word Index
Chapter 11 - Summary and Overview of Campaign Plan
	Summary and Overview Chapter Eleven Word Index
Chapter 12 - Computerization of the Campaign
	Campaign Management Software Voter Registration File Individual Prospect File Individual Support File Organization Prospect and Support Files Media File, Vendor File, Campaign Timeline Appearance Scheduling Financial Data Reporting / Queries Financial Reporting In Conclusion Campaigning and the Internet Web Site Facts - Campaigning 2000 The Bottom Line Chapter Twelve Word Index
Chapter 13 - Variations for Other Type Campaigns
	Congressional Size Campaigns A Semi-Rural District A Rural District Urban / Suburban District No Local Media Market / Open Registration A Contested Primary US Senate, Gubernatorial, or Statewide Races Legislative Campaigns Local Campaigns Chapter Thirteen Word Index
Chapter 14 - Sample Plans That Work
	Sample Political Game Plan Sample Field Operations Manual Sample Fund Raising Letters Sample Finance Committee Operations Manual Sample Phone Bank Operations Manual Chapter Fourteen Word Index
Appendix
	Appendix A – Physical Characteristics Check List Appendix B – Physical Characteristics Analysis Appendix C – Intellectual Characteristics Check List Appendix D – Intellectual Characteristics Analysis Appendix E – Emotional Characteristics Check List Appendix F – Emotional Characteristics Analysis Appendix G – Tabulation Work Sheet #1 Appendix H – Tabulation Work Sheet #2 Appendix I – Personal History Check List Appendix J – Personal History Analysis Appendix K – Career History Check List Appendix L – Civic History Check List Appendix M – Sample Forms Inside Flap / BRE Contributor’s Card / Pledge Card Volunteer’s Card / Endorsement Cards Request For Appearance Form Endorsement and Support Signature Sheet Daily Schedule Form