| Foreword |
i |
| Preface |
iii |
| Caring, Knowledge and Empathy |
1 |
| Honest Bob Stanfield was a Class Act All the Way |
5 |
| Scary Hillary |
9 |
| Research Design Issues |
13 |
| Democracy Worked for Both Sides |
21 |
| Image Can Make the Difference Between Winning and Losing |
27 |
| $$$ Makes the Political World Go Around But Proper |
|
| Technique Brings the Dollars In |
33 |
| “Pressing the Flesh” Vital Part of Campaigning |
37 |
| Speechwriters Play a Major Role in Communicating but the |
|
| Candidate Must Always Have the Last Word |
41 |
| Style, Not Always Substance, the Key to Debate Victory |
45 |
| Convergence |
49 |
| Churchill |
55 |
| Diplomats |
59 |
| Networking |
63 |
| Julius Caesar |
67 |
| Staying on Track |
71 |
| Specifics |
75 |
| Party Time at the US Consulate |
79 |
| Hamlet |
83 |
| Humor in Speeches |
89 |
| A Cultural Federal Bureaucrat, Bernie Ostry was |
|
| One of a Kind |
93 |
| ‘Don’t Make up Any New Words’ |
97 |
| Lunches with Wolves |
99 |
| Premiers Should Never Drive |
103 |
| Pulling the Rug Over Their Eyes |
107 |
| Stronach Should have Debated her Opponents |
111 |
| Getting Out the Vote |
115 |
| Anamatics |
117 |
| Negativity |
121 |
| The Digital Divide |
123 |
| Focus Groups |
127 |
| Making the Best of Media Interviews |
131 |
| Pugnacious Pierre—Trudeau |
139 |
| Controlling the Crisis Climate |
143 |
| Mastering the Public Platform |
149 |
| Mechanics of Media Relations |
155 |
| President Clinton’s Hard Work |
163 |
| Interview Tips from the Campaign Trail |
165 |
| The Top Ten Lessons Learned in the Canadian Election |
171 |
| Ad Hominem |
175 |
| Epilogue |
179 |
