"big on common sense"
I have to say this is a must read for any first time candidate or anyone looking to get into the campaigning end of politics. The book offers common sense advice for almost any issue or scenario you might come up against while campaigning. It also offers sound advice about planning and strategy (mainly- plan and have a strategy!)

February 20, 2007
By  D. H. Lawfield (Baltimore, MD USA)

"execellent / especially informative" 
Winning Elections is a compilation of articles that have been assembled by Editor, Ronald Faucheux. As a newcomer to politics I found this book to be especially informative. It is about processes and strategies that campaigns employ. This book, however, is not a beginner’s book. It is not about building a campaign, or learning the nuts and bolts of campaigns. It is much more than that. This book is meant to build upon existing skills that successful managers and consultants are doing. In reality, there are not set right or wrong ways to do anything, but this book serves as a platform for idea sharing. 

December 2, 2006
By  Jeffrey Stanials 

"a superb compilation of articles"
This book is a compilation of practical political advice, originally published as articles in the excellent Campaigns and Elections Magazine, published by the author.

The chapters/articles are organized in a very sensible format, highly accessible, and well labeled for easy reference. It is a work that will be of great practical value to campaign managers and consultants of both major parties as well as third parties. It covers the basics, of course, but also discusses more sophisticated aspects of topics like fundraising, precinct targeting, media strategy, polling, and the like.

Every person serious about political work, especially professionals, should have this book for ready reference for themselves or those they work with. Even though campaign professionals know this subject matter by heart, not all they work with do, especially candidates. I would recommend having it on hand for candidate school, orientation, or simple explanation of what the consultant is trying to convey in advising a candidate or manager.

June 21, 2006
By  M. Robinson (Washington, DC)
 

Ron Faucheux has published three popular books that are ideal resources for:

Political candidates, including newcomers, incumbents and challengers • Elected officeholders • Campaign managers and consultants • Campaign staffers, volunteers, coordinators and fundraisers • Political action committee directors and staff • Political party volunteers, executive directors and committee members • Advocacy group leaders and grassroots activists • Professors and students of politics • Journalists, editors and news directors • Civic groups and news organizations that sponsor candidate debates • Political seminars and campaign workshops •