· Joe Napolitan’s 112 Lessons Learned
· 50 Mistakes to Avoid
· Writing a Campaign Plan
· Lessons from Losing
· Announcing Your Candidacy
· Beating Incumbents
· Tough Re-Elections
· Asking for Money
· Fundraising
· Finance Committees
· Fundraising Events Checklist
· Professional Fundraisers
· Fundraising Letters
· PAC Fundraising
· Paying Campaign Debts
· Political Strategy
· Candidate Names
· Taking Your Political Pulse
· Last Minute Attacks
· Recount Operations
· Database Management
· Electronic Field Operations
· Polling and Message Development
· Focus Groups
· Tracking Polls
· Internet Surveys
· Push Polls
· Opposition Research
· Finding Opponent’s Weaknesses
· New Targeting Techniques
· Targeted Direct Mail
· Predicting Turnout
· Campaign Manager’s Guide
